Pare down to the essence, but don’t remove the poetry(1)

  • The disruptive impact of technological change on organisations has been popularised by Salim Ismail, together with Michael Malone and Yuri van Geest, and dubbed ‘Exponential Organisations’(3).
  • We started working to increase Maximum Efficient Scope©  in 2006, have been publishing on its effect on Go-to-Market organisations in complex markets since 2009, and set ourselves up as a scale-free network already then, to enable our clients to embrace and then capitalise on complexity.
  • In deriving simplicity from complexity, we are proponents of ‘Exponential Distillation’, applying the Japanese aesthetic concept of Wabi Sabi (1,2) to achieve optimal simplicity.
  • In Exponential Distillation, ‘paring down to the essence’ is the science of fractionating Big Data to make it accessible to the front line, condensing to key performance areas; ‘keeping the poetry’ is the art of applying experience to then distil to the core: simple, straightforward insights, actionable by real people in the real world.
  • Our teams collaborate scale-free based on this aesthetic philosophy of Wabi Sabi: it’s not difficult to find when you know what you are looking for.

In a time of exponential change, a newly exponential organisation is at risk of being faced with exponential options, as opposed to essential actions.

Exponential Distillation is all about simplicity and actionability of output. The most volatile insights should trigger immediate corrective action, e.g. optimising the product assortment on a delivery van; the least volatile can be built into next quarter’s execution, e.g. adapting trade terms to deliver specific counterparts.

As raw material for this distillation process serve terabytes of data already available, whether they are internal sources (e.g. transactional SKU-to-store sales), or external (e.g. retail panel). The data from these sources is cleaned, structured and integrated industrially, before being distilled.

The update frequencies are fit-for-purpose, ranging from real-time to daily, weekly and monthly.

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